Masala Club

Masala Club is a new platform for thought leadership. It's founder, Abhi, came to me looking for a visual identity and a website built off that identity. Taking inspiration from sources like silcone valley and the Indian spice trade, I designed an identity that would grow with the platform.

Brand Identity, Website Design, Graphic Design

One

Colors and Type

Taking influences from Indian spices, I designed a six color palette that paired bright accent colors with subtle earth tones. These colors were paired with the typefaces Space Mono in Bold Italic for headers, and Manrope in Bold and Semibold for all other copy.

Typography

Colors

Primary Logo

Two

Logo

For the logo I designed a simple and flexible monogram. We abstracted on the idea of Indian spice boxes, and built a strong grid based logo that can be expressed in a wide variety of visual styles. The provides the brand with a huge amount of flexibility, while still working from a strong visual core. The geometric shape also allowed me to create a versatile pattern based off of the logo.

Logo Variants

Pattern

The Huntington

Mercedes Race Posters